Resources Library by ANA

Expert or consumer language? Why not both?

We use language to describe and communicate our impressions and feelings to other people. When a single language is spoken by a group of people, there is no problem in understanding. However, where there are 2 different languages, to get an...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Francisco Batalla

June 15, 1993

Today's fine fragrance from a designer's point of view

We will all agree that the fine fragrance industry does show some changes; normal evolution of an industry, commercial uncertainty, growing numbers of launches, acceleration of trends and increasing infidelity from consumers emphasize today the risk...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Thierry Lecoule

June 15, 1993

Analysis of problems inherent in the prevailing fragrance research

The present fragrance research situation can be defined by just two words: need and dis-satisfaction The need for fragrance research is based on the fragrance's perceived importance as the "invisible brand personality", due to which it is constantly...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Barbara Busch

June 15, 1993

On the scent of a mystery

A partial exploration of some of the biological and psychological dimensions of odour is undertaken herein. Metaphor often reveals cultural viewpoints in regard to the senses, and smell - both positive and negative - is frequently characterised...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Joseph A. Precker

June 15, 1993

Ariel high suds detergent in Egypt

Ariel High Suds Detergent in Egypt enjoys very high awareness, a continually growing user base and an excellent image. In fact, three years after launch, the brand has become the leader in its category. However, the brand did not have a smooth start....

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Authors: Mahmoud Aboul-Fath, Loula Zaklama

Companies: Procter & Gamble, RadaResearch & Public Relations Company

June 15, 1992

The use of consumer research to assess the potential and optimize the launch of a new brand in the Arabian Peninsula

For many years Head and Shoulders was Procter and Gamble's only entry in the shampoo market in the Middle East. H&S was by far the leading anti-dandruff shampoo enjoying very high market shares throughout the Arabian Peninsula. The problem,...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: John F. Cook

Company: Procter & Gamble

June 15, 1992

Application of corporate culture to global strategies

Shiseido Co., Ltd., the world's fourth-largest cosmetic manufacturer, was established in 1872 with a Confucian concept of aiming to discover and create new values with global resources." From its inception, self-reform efforts to always react quickly...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Yoshiharu Fukuhara

June 15, 1992

The testing and development of innovative fragrances

Part one of the paper reviews the innovation process and relates this to the creation of new fragrances. Special attention is focussed on the development phase, of the creative process, which recognises the difficulty of using conventional market...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Tom McGee

Company: Givaudan

June 15, 1991

The use of non-verbal techniques in multi-country research

As respondents often have difficulty communicating the strength of their feelings, verbal altitudinal response can be a poor predictor of consumer behaviour. However, when physiological data is added to measure the intensity of TRUE feelings an...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: Liz Dewson, Hervé Gremont

Company: KANTAR TNS Malaysia

June 15, 1991