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Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success (German). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success-german-
Geiger and Ernst (1971a, June 15). Advertising pressure (German). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/advertising-pressure-german-
Ruczinski, E. M. (1971a, June 15). The semantic differential (German). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-semantic-differential-german-
Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns(German). ANA - ESOMAR. Retrieved September 23, 2024, from
Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning (German). ANA - ESOMAR. Retrieved September 23, 2024, from
Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods (German). ANA - ESOMAR. Retrieved September 23, 2024, from
Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology (German). ANA - ESOMAR. Retrieved September 23, 2024, from
Schwarzenauer, W. (1969a, June 15). Studies on student unrest in Germany (German). ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/studies-on-student-unrest-in-germany-german-
Hess and Asimus (1969a, June 15). Classification of respondents by socio-economic characteristics (German). ANA - ESOMAR. Retrieved September 23, 2024, from