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Lioret and Vaubrun (1988a, September 01). Territorial marketing or marketing tailored to the needs of local government (French). ANA - ESOMAR. Retrieved September 26, 2024, from
Lovatt, D. (1988a, September 01). The contribution of consumer research to the development of an international advertising campaign: The man from del Monte. ANA - ESOMAR. Retrieved September 26, 2024, from
Erichson and Börtzler (1988a, June 15). TESI. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/tesi-3182
Böcker, F. (1988a, June 15). Computer-assisted decision analysis for better product designing and pricing. ANA - ESOMAR. Retrieved September 26, 2024, from
Aisa and Pogliana (1987a, November 25). Marketing research plan for the launch of Auto Oggi. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-research-plan-for-the-launch-of-auto-oggi
Böckenholt and Gaul (1987a, October 26). New product introduction based on pre-test market data. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/new-product-introduction-based-on-pre-test-market-data
Sampson and Lin (1987a, October 26). Estimating new product price elasticity before launching . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/estimating-new-product-price-elasticity-before-launching-
Ehrenberg, A. S. (1987a, June 15). Buyer behaviour and new product development. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/buyer-behaviour-and-new-product-development
Kronfli and Theophylactou (1987a, June 15). The use of the buy test technique to evaluate new advertising campaigns in Arab countries. ANA - ESOMAR. Retrieved September 26, 2024, from