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Laffin and Marinopoulos (2005a, February 01). Integrated customer intelligence. ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/integrated-customer-intelligence
Marinopoulos and Hill (2003a, September 14). How corporate reputation measurement can be a part of every CEO's KPIs . ANA - ESOMAR. Retrieved May 29, 2024, from
Donbavand and Broadbent (2002a, March 17). From holistic marketing to holistic customers . ANA - ESOMAR. Retrieved May 29, 2024, from
https://ana.esomar.org/documents/from-holistic-marketing-to-holistic-customers-