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Adler, J. (1995a, September 01). Action-based system to maintain customer loyalty. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/action-based-system-to-maintain-customer-loyalty
Gallucci, F. (1995a, June 15). The importance of database marketing to develop a customer strategy through loyalty card for retail companies. ANA - ESOMAR. Retrieved June 01, 2024, from
Harding, C. (1995a, June 15). Evaluating commercial communication effectiveness. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/evaluating-commercial-communication-effectiveness
Weinberg, H. (1994a, June 15). The single European market for insurance. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/the-single-european-market-for-insurance
Hirvonen and Pöhlmann (1994a, June 15). Advances in evaluation of retailer events. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/advances-in-evaluation-of-retailer-events
Lapersonne, Laurent and Vessilier (1994a, June 15). Determinants of brand disloyalty. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/determinants-of-brand-disloyalty
Brennan and Wyndham (1994a, May 01). A series of success? Modelling and predicting the success of a TV programme series. ANA - ESOMAR. Retrieved June 01, 2024, from
Eilertsen and Djupvik (1993a, September 01). Customer satisfaction monitoring to understand the market: Norwegian telecom. ANA - ESOMAR. Retrieved June 01, 2024, from
Chudy and Sant (1993a, June 15). Customer driven competitive positioning. ANA - ESOMAR. Retrieved June 01, 2024, from
https://ana.esomar.org/documents/customer-driven-competitive-positioning