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Research papers

Reaching through the crystal ball

What will society look like in 2015 and what can a product and service provider do now to prepare for such an unknown place?  These are the twin challenges that this paper seeks to address. Developing scenarios and futures processes (looking...

Catalogue: Congress 2008: Frontiers
Authors: David Palmer, Paul Stamper
Company: KANTAR TNS Malaysia
September 26, 2008
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Citation

Palmer and Stamper (2008a, September 26). Reaching through the crystal ball. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/reaching-through-the-crystal-ball


Research papers

Fast moving consumer and OTC products

Different Strokes for Different Folks on the Road to OTC Marketing Effectiveness: Consumers shop for OTC products differently to how they buy their groceries. Advertising effectiveness, the relevance of shelf-based awareness, consumer ?buzz? and the...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Clémentine Fischer, Robert Buckeldee, Erik Maasen
Company: Nielsen
February 6, 2008
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Citation

Fischer, Buckeldee and Maasen (2008a, February 06). Fast moving consumer and OTC products. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/fast-moving-consumer-and-otc-products