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Magazines

Revue Française du Marketing (Décembre 2015)

Ce dernier numéro de l'année fait la part belle à deux articles consacrés à la créationde nouvelles échelles de mesure. Parce que il n'est pas de vérité scientifique sur unphénomène sans une mesure de ses causes, de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2015
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Citation

, A. (2015a, December 01). Revue Française du Marketing (Décembre 2015). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2015-


Research papers

Are you paying attention?

Mobile devices have opened up market research opportunities. Yet, the anywhere, anytime aspects of mobile data collection can affect research quality with additional distractions and loss of attentiveness. This paper supports a current multi-cell...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Sherri Stevens, Stefan Kuegler, Jorge Alagon, Efrain Ribeiro
Companies: KANTAR TNS Malaysia, Kantar
June 15, 2015
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Citation

Stevens, Kuegler, Alagon and Ribeiro (2015a, June 15). Are you paying attention?. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/are-you-paying-attention-


Magazines

Research World (November-December 2013)

In this issue we look at research without asking questions: if we ask no questions do we hear no lies?

Catalogue: Research World 2013
Author: ESOMAR B.V.
December 15, 2013
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Citation

B.V., E. (2013a, December 15). Research World (November-December 2013). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2013-


Magazines

Revue Française du Marketing (Novembre/Décembre 2012)

La sélection d' articles de ce numéro reflète la grande diversité des domaines de recherche qui forment notre discipline. Un article s'intéresse à l' actif demarque, un deuxième à la psychologie du consommateur, un...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2012
×

Citation

, A. (2012a, November 01). Revue Française du Marketing (Novembre/Décembre 2012). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-d-cembre-2012-