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Videos

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of consumer and B2B research. Learn why Microsoft needed to use one to figure out the other while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
November 27, 2017
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Citation

Fore, Iyer and Phillips (2017a, November 27). Call yourself a developer?. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/call-yourself-a-developer--9178


Videos

Greater than the sum of its parts

This paper outlines an analytic program developed internally at Microsoft to drive greater insight on the return on investment of the $1+ billion marketing budget, resulting in a fundamental shift in planning and budgeting for marketing across the...

Catalogue: Congress 2017: Visionary
Authors: Kishore Krishna, Michele Garner
November 7, 2017
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Citation

Krishna and Garner (2017a, November 07). Greater than the sum of its parts. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/greater-than-the-sum-of-its-parts


Videos

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action- a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
November 7, 2017
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Citation

Buckler and Newell (2017a, November 07). The artificial creativity project. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-artificial-creativity-project-9138


Videos

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Iris van Loon
Company: SKIM
October 26, 2017
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Citation

Melchers and van Loon (2017a, October 26). From the dusted drawer to the top of the pile. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/from-the-dusted-drawer-to-the-top-of-the-pile-9103