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Magazines

Research World (October 2014)

In this issue we look at innovation to improve quality in mobile research.

Catalogue: Research World 2014
Author: ESOMAR B.V.
October 15, 2014
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Citation

B.V., E. (2014a, October 15). Research World (October 2014). ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/research-world-october-2014-


Research papers

Speed, power and efficiency

This paper presents a case study involving a leading pharmaceutical information company that uses internet-based research as a means of gathering primary data from physicians and other subjects. The company, MORPACE Pharma Group, is now moving toward...

Catalogue: ESOMAR Net Effects 2001
Authors: Karen J. Partridge, Allen Kamer
February 11, 2001
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Citation

Partridge and Kamer (2001a, February 11). Speed, power and efficiency. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/speed-power-and-efficiency


Research papers

Qualitative computing for marketing and business

In business and marketing, qualitative research is needed but rarely accepted. Data from focus group discussions, case histories or interviews requires qualitative analysis if the researcher is to discover new meanings in accounts or interpret...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Tom Richards, Lyn Richards
September 1, 2000
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Citation

Richards and Richards (2000a, September 01). Qualitative computing for marketing and business. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/qualitative-computing-for-marketing-and-business


Research papers

Maintaining the representativeness of results from an audience measurement panel

This paper discusses issues relating to the representativeness of data obtained from an audience measurement panel. The paper gives a broad overview of most factors which have a key influence on representativeness but concentrates on the practical...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Alan Yates, Peter Doe
May 1, 1994
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Citation

Yates and Doe (1994a, May 01). Maintaining the representativeness of results from an audience measurement panel. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/maintaining-the-representativeness-of-results-from-an-audience-measurement-panel