Speed, power and efficiency

Date of publication: February 11, 2001

Abstract:

This paper presents a case study involving a leading pharmaceutical information company that uses internet-based research as a means of gathering primary data from physicians and other subjects. The company, MORPACE Pharma Group, is now moving toward linking its global network of physicians with wireless technology to increase the speed, accuracy, and comprehensiveness of research results. The following paper outlines the company’s experiences as an early adopter of this technology, including its impact on company operations and on the cost and quality of research.

Karen J. Partridge

Author

This is a long description of some author details.

Allen Kamer

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Research Papers

Research Papers

  • PDF