Abstract:

This paper presents a case study involving a leading pharmaceutical information company that uses internet-based research as a means of gathering primary data from physicians and other subjects. The company, MORPACE Pharma Group, is now moving toward linking its global network of physicians with wireless technology to increase the speed, accuracy, and comprehensiveness of research results. The following paper outlines the company’s experiences as an early adopter of this technology, including its impact on company operations and on the cost and quality of research.