Resources Library by ANA

Breaking the blue ocean barriers

With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it? The fashion market in India is a $70 Bn industry as per the Fashion Forward 2020 report by BCG & Facebook. Online is an...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Ameya Saxena, Archana Pai, Priyanka Bhargav

November 11, 2018

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary

Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz

Company: Labbrand

September 4, 2017

The Karma of give & take

Powerful forces of culture can impact the adoption of the modern notion of e-commerce. In India, myths that date back a thousand years still affect the psyche in relation to e-commerce. It would be misleading to assume that the trajectory of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Raji Bonala, Abhijit Patnaik, Misha Mathew

November 18, 2015

Why social commerce engines will power next-gen market research

The maturation of online social commerce has opened the door to a new type of market research. This new form is rooted in the fluid world of social engagement, where customer product experience proves as challenging to MR as the transition from...

Catalogue: Congress 2012: Accelerating Excellence

Authors: R. Scott Evans, Erin Defossé

Company: Bazaarvoice

September 13, 2012