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Research papers

Who should educate whom?

This paper considers the educational needs of market researchers and how they can best be employed to further the growth and prosperity of the profession as a whole,. It starts from the premise that market research is a practical business discipline...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gerald de Groot
June 1, 1976
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Citation

de Groot, G. (1976a, June 01). Who should educate whom? . ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/who-should-educate-whom-