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Research papers

The growth of market research in Asia and effects of globalization

This paper estimates the size of the market research industry and relates size and growth of the industry to (.DP, C.NP per capita and to the advertising industry with comparisons from developed countries in Europe and elsewhere. Analysis has shown...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: John Smurthwaite, Henri Wallard
Company: KANTAR TNS Malaysia
June 15, 1998
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Citation

Smurthwaite and Wallard (1998a, June 15). The growth of market research in Asia and effects of globalization. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-growth-of-market-research-in-asia-and-effects-of-globalization