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Corkindale and Kennedy (1973a, June 15). The nature and pattern of advertising and related research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-nature-and-pattern-of-advertising-and-related-research
Samli, C. (1969a, November 01). Interrelationship between the market segments and the buyer behaviour. ANA - ESOMAR. Retrieved September 26, 2024, from
Cerha, J. (1969a, June 15). People interest as a basic criterion in market segmentation and the integration of research. ANA - ESOMAR. Retrieved September 26, 2024, from