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Valentini, G. (1969a, June 15). A proposal for improving the utilisation of test markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-proposal-for-improving-the-utilisation-of-test-markets
Caffyn and Loyd (1968a, June 15). Predicting effects of brand name and consumer proposition on consumer purchase decisions. ANA - ESOMAR. Retrieved September 26, 2024, from