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Research reports

Project 064

The objective of the research was to assess thereactions of those likely to be affected by the extensionof coupons to Park Drive Plain, not only regularsmokers of Park Drive Plain itself but also smokersof other Park Drive brands and women...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1972

Research reports

Attitudes towards opticians and spectacles

The research reported here was carried out forP. A.Management Consultants Ltd., on behalf ofa consortium of spectacle-frame manufacturerswith the intention that the research shouldform the basis for a series of seminars to beconducted among...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1972

Research reports

Fish Cakes shapes research

The possibility that different shapes of Fish Cakesstimulate greater consumer interest had been indicated inprevious research. Two different marketing routesare available: as an addition to the current range,or as a replacement to the standard...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1972

Research reports

Further analysis of data collected from young people & children

The broad objectives of this further analysis were toexamine the effects of socio-economic class and sex onsome of the findings presented in 'Attitudes of YoungPeople towards Electricity'.About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 12, 1972

Research reports

Qualitative research report on a new Walnut Whip multipack

Walnut Whip is available at present in individualcellophane packs or a covered box containing 3individually wrapped items. A new Correzze pack hasbeen designed. Two versions of this pack are available, one with ared and one with a white...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972

Research reports

Qualitative research on instant coffee

This research was undertaken to examine reactions to theproposition: "If you can't give them Nescafe',better not give them coffee"as communicated by two possible commercial treatments. The commercials were developed to be part of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972

Research reports

Qualitative research on four new count lines

Rowntree Mackintosh has developed four possible newcountlines: Buttercrisp, Tutti Frutti, Caramel Eclair, Nussli. The objectives of the research were to examinereactions to the four new products and to evaluatetheir potential on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1972

Research reports

Qualitative research on Project 026

Project 026 is the generic title covering the developmentof a gold pack Benson & Hedges brand. This research was designed to examine threeoptions (products, packs, concept boards) for the developmentof 026 as a Sovereign extension. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1972

Research reports

Report on qualitative research on Bisto Labelling

Ranks, Hovis McDougall wish to use Bisto labelling as ageneral case for responses to the Trade DescriptionsAct which will come into force in 1973. The objectives of the research were therefore to assessthe probable reaction to the new labelling...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1972