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Research papers

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Holly Rozelle, Olesya Govorun, Tom De Ruyck, Thomas Troch
Company: InSites Consulting
October 1, 2015
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Citation

Schillewaert, Rozelle, Govorun, De Ruyck and Troch (2015a, October 01). Turning shopper insights into company-wide memes. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/turning-shopper-insights-into-company-wide-memes-8594


Research papers

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations
Authors: Guy Perrem, Sheila Cunningham
Company: MCCP, The Planning Agency
October 1, 2015
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Citation

Perrem and Cunningham (2015a, October 01). Irish cities uncovered. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/irish-cities-uncovered-8579


Research papers

Watching the devices

This presentation will graphically demonstrate how we consume media in 2015, and how viewing on mobile devices has changed our relationship with programmes, and ads. By seeing how we watch and where we focus across the range of devices we watch video...

Catalogue: Congress 2015: Revelations
Authors: Robert Ellis, Martin Greenbank
Company: COG Research Ltd.
October 1, 2015
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Citation

Ellis and Greenbank (2015a, October 01). Watching the devices. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/watching-the-devices-8597