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Research papers

Seeing is believing

The advanced technology of Eye Tracking is used to understand one of the most antecedent marketing options, advertising in Out-of-Home media. The subtlety and misattribution of traditional survey responses to Out-of-Home is by-passed with Eye...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Cassandra Thomas-Smith, Greg Barnett
October 21, 2010
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Citation

Thomas-Smith and Barnett (2010a, October 21). Seeing is believing. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/seeing-is-believing


Research papers

Eye tracking

Audience quality attention to advertising media has been a concern to marketers for a long time. Are audiences just viewing a product? Or are they really observing and becoming aware of the brands, products and their benefits when they are advertised...

Catalogue: WM3 2009: Change Is In The Air...
Author: Idalia Cruz Garza
May 7, 2009
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Citation

Garza, I. C. (2009a, May 07). Eye tracking. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/eye-tracking