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Eye tracking

Date of publication: May 7, 2009

Catalogue: WM3 2009: Change Is In The Air...

Author: Idalia Cruz Garza

Abstract:

Audience quality attention to advertising media has been a concern to marketers for a long time. Are audiences just viewing a product? Or are they really observing and becoming aware of the brands, products and their benefits when they are advertised on TV?

Idalia Cruz Garza

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Posada and Rozo (2010a, May 21). Latin eye tracking. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/latin-eye-tracking


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Authors: Francesco Gallucci, Rosario Stingo

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Gallucci and Stingo (2007a, February 19). Biofeedback and eye-tracking. ANA - ESOMAR. Retrieved April 25, 2024, from


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Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

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, C. (1977a, May 01). Eye research: Problem tracking. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/eye-research-problem-tracking


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Citation

Garza, I. C. (2009a, May 07). Eye tracking. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/eye-research-problem-tracking