Abstract:
Audience quality attention to advertising media has been a concern to marketers for a long time. Are audiences just viewing a product? Or are they really observing and becoming aware of the brands, products and their benefits when they are advertised on TV?
This could also be of interest:
Research Papers
Latin eye tracking
Catalogue: Latin America 2010: The Innovation Journey
Authors: Carolina MejÃa Posada, Catalina Mejia Rozo
Company: YanHaas S.A.
May 21, 2010
Research Papers
Biofeedback and eye-tracking
Catalogue: Retail 2007
Authors: Francesco Gallucci, Rosario Stingo
Company: Procter & Gamble
February 19, 2007
Research Reports
Eye research: Problem tracking
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1977
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)