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Research papers

Market research and forecasting the elasticity of demand and its analysis

All market research aims to fix the efficacy of the sales and to know the demand and the influence of certain factors upon the consumers' manifestations and their decisions. The determination of the necessities which must continually satisfy industry...

Catalogue: The European Marketing Research Review 1969
Author: Mihail C. Demetrescu
August 1, 1969
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Citation

Demetrescu, M. C. (1969a, August 01). Market research and forecasting the elasticity of demand and its analysis. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-the-elasticity-of-demand-and-its-analysis


Research papers

A system for medium-term sales forecasts for short-lived consumer goods (German)

A system of drawing up medium-term sales forecasts has been developed for the range of a large concern in the food industry and is intended to form part of the integrated operations planning in the logistic sector. The forecasts in this system are...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: W. Klopsch, O. Kuhl
June 15, 1969
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Citation

Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods (German). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/a-system-for-medium-term-sales-forecasts-for-short-lived-consumer-goods-german-


Research papers

Research into factors affecting mergers and takeovers

During a disputed takeover bid companies are faced with the problem of conducting a major communications campaign, directed at a wide variety of "audiences" who may each be influenced by different factors. Takeover "battles" usually last over a...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: M. Burrows, Michael D. Ryan
June 15, 1969
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Citation

Burrows and Ryan (1969a, June 15). Research into factors affecting mergers and takeovers. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/research-into-factors-affecting-mergers-and-takeovers


Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology

For the two segmentation models, factor analysis and cluster analysis, general assessment criteria are laid down and the marketing view-point is singled out as the most important. In particular the paper deals with the two segmentation methods with...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969
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Citation

Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/use-of-factor-analysis-and-cluster-analysis-in-market-segmentation-and-consumer-typology


Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology (German)

For the two segmentation models, factor analysis and cluster analysis, general assessment criteria are laid down and the marketing view-point is singled out as the most important. In particular the paper deals with the two segmentation methods with...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969
×

Citation

Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology (German). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/use-of-factor-analysis-and-cluster-analysis-in-market-segmentation-and-consumer-typology-german-


Research papers

A system for medium-term sales forecasts for short-lived consumer goods

A system of drawing up medium-term sales forecasts has been developed for the range of a large concern in the food industry and is intended to form part of the integrated operations planning in the logistic sector. The forecasts in this system are...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: W. Klopsch, O. Kuhl
June 15, 1969
×

Citation

Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/a-system-for-medium-term-sales-forecasts-for-short-lived-consumer-goods


Research papers

Studies on student unrest in Germany (German)

The aim of this survey, on the one hand, was to recognise the pre-conditions and causes of student unrest in Germany, and on the other, to measure and describe the response of the population at large in regard of those demonstrations. The...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Wilhelm Schwarzenauer
June 15, 1969
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Citation

Schwarzenauer, W. (1969a, June 15). Studies on student unrest in Germany (German). ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/studies-on-student-unrest-in-germany-german-


Research papers

Studies on student unrest in Germany

The aim of this survey, on the one hand, was to recognise the pre-conditions and causes of student unrest in Germany, and on the other, to measure and describe the response of the population at large in regard of those demonstrations. The...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Wilhelm Schwarzenauer
June 15, 1969
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Citation

Schwarzenauer, W. (1969a, June 15). Studies on student unrest in Germany. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/studies-on-student-unrest-in-germany


Research papers

Research in industrial marketing reinforcement and conversion

Social psychology can teach us a good deal about the ways people behave and how they choose between possible alternative courses of action. Much of the work is difficult to find and difficult to follow. By its very nature it is rarely discussed in...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: John B. O'Mulloy, Olle Steiner
March 5, 1969
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Citation

O'Mulloy and Steiner (1969a, March 05). Research in industrial marketing reinforcement and conversion. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/research-in-industrial-marketing-reinforcement-and-conversion