You searched for: ""

The results has been filter on Tags containing Food Industry.
ANA has found 300 results for you, in 715 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Report on preliminary research on drinking chocolate

Rowntree Mackintosh has developed a new granulated drinking chocolate product. The purpose of the research reported here was to assess consumerreactions to the concept of a granulated product and reactions to the actual sample product. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Report on preliminary research on drinking chocolate. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-preliminary-research-on-drinking-chocolate


Research reports

Report on qualitative research on Opal fruits

The objectives of this research were to examine consumer attitudes to Opal fruits. Specific objectives were to discover:1 ) The general motivations for purchasing and consumption of Opal fruits;2) Detailed attitudes to the product;3) Attitudes to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Report on qualitative research on Opal fruits. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-opal-fruits


Research reports

Report on qualitative research on Honey Toffo

Rowntree Mackintosh's is considering marketing a new Toffo roll with a honey flavour. Two alternative samples have been produced together with a roughversion of a finished Honey Toffo pack. The objectives of this research were to examine reactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Report on qualitative research on Honey Toffo. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-honey-toffo


Research reports

Report on qualitative research on a Toffee Crisp commercial

Ogilvy Mather has produced a new 30 second commercial for Toffee Crisp 'The Station' based on the tune to Chattanooga Choo Choo. The objectives of t his research were: 1. To ascertain the communication of the commercial.2. To discover the mood...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on a Toffee Crisp commercial. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-toffee-crisp-commercial


Research reports

Report on qualitative research on Toffo multipack

Rowntree-Mackintosh is considering packing Toffo rolls in multipacks for sale through supermarket and grocery outlets. Single tubes of the product wouldstill, be available. The basic questions with which the research was concerned were:1. The size of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on Toffo multipack. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-toffo-multipack


Research reports

Report on qualitative research on Rolo commercials

T.B. Browne has developed two new commercials for Role using the theme "Rolo lets you save some for later". The commercials are called 'Chimney' end 'Station'. The objectives of this research were to examine the commercials in relation to motives and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on Rolo commercials. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rolo-commercials


Research reports

Qualitative research on two weekend assortment storyboards

McCann Erickson has produced two new outlines of 15-second commercials for the advertising of Week-End Assortment: Wedding & Chauffeur.The objectives of this research were to investigate:1. Consumer understanding of the main message of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1971
×

Citation

, C. (1971a, January 08). Qualitative research on two weekend assortment storyboards. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-weekend-assortment-storyboards


Research reports

Qualitative research on funtastic storyboards

The research objectives were: 1. To examine two storyboards ('Drinking Sweets' and 'Laughter') in terms of what they communicate to housewives about FUNTASTIC. 2. To identify any major positives or negatives in the visual, copy and mood of the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
×

Citation

, C. (1971a, January 03). Qualitative research on funtastic storyboards. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-funtastic-storyboards


Research reports

Depth research into the brown sauce market and HP sauce

Research for HP is proposed in order to explore ways and means of stimulating the consumption of HP, in particular, and of Brown Sauce in general. It is understood that substantial product test, usage, and attitude data is available, but that there...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1970
×

Citation

, C. (1970a, December 03). Depth research into the brown sauce market and HP sauce. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/depth-research-into-the-brown-sauce-market-and-hp-sauce