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Research reports

Report on exploratory research into snacks

Exploratory research was required in order to assess the viability of the market for frozen 'snack' products. The broad research objectives were to assess consumer attitudes towards the idea of frozen 'snack ' products and to identify the needs of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Report on exploratory research into snacks . ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/report-on-exploratory-research-into-snacks-


Research reports

Report on qualitative research on Canned Desserts

Rowntree Mackintosh has developed a new instant dessert product; a fruit-flavored custard. This has been canned using an aseptic canning process.The objectives of the research reported here were to examine housewives reactions to the product when...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
×

Citation

, C. (1971a, September 01). Report on qualitative research on Canned Desserts. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-canned-desserts


Research reports

Qualitative research on experimental baked beans for H.P. Limited

H.P. Limited is considering alternatives to the existing 'baked beans in tomato sauce'. These alternatives consist of the basic baked beans prepared in various savoury sauces which, with one exception, are fundamentally different from thetomato-based...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on experimental baked beans for H.P. Limited. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-experimental-baked-beans-for-h-p-limited


Research reports

Report on qualitative research into small unit pickle containers

H.P. Sauce has developed a 4oz. container for pickles. The container is a shallow square dish and the top is sealed either with aluminum foil or translucentplastic. It will be possible to print on the sides of the container and/or the top. The main...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Report on qualitative research into small unit pickle containers . ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-small-unit-pickle-containers-


Research reports

Exploratory research report "Bird's Eye Country" advertising

The broad objectives of this research were to identify the major elements in motivations, beliefs, and attitudes covering Frozen Vegetables. Bird's Eye Country advertising was studied in detail in order to clarify what role advertising is and could...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Exploratory research report "Bird's Eye Country" advertising. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/exploratory-research-report-bird-s-eye-country-advertising


Research reports

Results of qualitative research on the Quosh foil cap

The Marketing Department of Beechams Products Divisions has proposed a change in the existing Quash foil cap, which would eliminate certain production problems. It is being suggested that the existing smooth gold foil cap which covers the screw cap...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Results of qualitative research on the Quosh foil cap. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/results-of-qualitative-research-on-the-quosh-foil-cap


Research reports

Report on further qualitative research on a commercial for Mint Cracknell

Rowntree Mackintosh has produced a new confectionery product, Mint Cracknell, to be marketed under the Mackintosh brand name. The product has been on test market for some time and has used a television commercial which was prepared by Ogilvy Mather....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Report on further qualitative research on a commercial for Mint Cracknell. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-a-commercial-for-mint-cracknell


Research reports

Research report on attitudes to Atora Suet and reactions to advertising concepts

This research had two broad objectives: a) To obtain comprehensive information on consumer attitudes to suet cookery, and Atora in particular.b) To evaluate consumer responses to each of a number of creative concepts.Within the broad objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Research report on attitudes to Atora Suet and reactions to advertising concepts. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/research-report-on-attitudes-to-atora-suet-and-reactions-to-advertising-concepts


Research reports

Report on qualitative research on Tooty variants

Rowntree Mackintosh Ltd. is interested in developing new variants for Tooty Frooties. At present, there are 3 possibilities: Tooty Toffees, Tooty Honeys, and Tooty Aniseeds. Data were required in 3 main areas:1. Attitudes to the existing Tooty...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
×

Citation

, C. (1971a, April 01). Report on qualitative research on Tooty variants. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-tooty-variants