Resources Library by ANA

The abandonment of quality and value

Few would argue that supplier consolidation is reshaping the fundamental landscape of the market research industry. Very little attention, however, has been devoted to the long-term impact of this trend on customers, especially those seeking large,...

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Author: C. Frederic John

Company: MasterCard

January 1, 2000

The leading edge

This paper describes the development of a model where, from a sample of the Leading Edge population segment, it can be determined which trends will have commercial value in the near future (maximum one to two years) when the Mainstream segment begins...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Nils Röhme, Niels Erik Folmann

September 1, 1999

Charting the cultural future of markets

This paper presents a framework for charting the cultural future of markets, from the standpoint of developing ‘culturally insured’ marketing strategy for a firm. It is drawn from our experience of having to forecast the cultural future of...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Rama Bijapurkar, Virginia Valentine, Monty Alexander

September 1, 1999

Developing integrated forecasts in an increasingly complex, global pharmaceutical market

As decision-making for prescription pharmaceuticals becomes increasingly pluralistic, forecasting the market share of a new product or line extension is more difficult than ever, especially in global, international applications. This paper presents a...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Authors: William F. Mckenna, Girish Patwardhan, Juliet J. Goodfriend

June 1, 1995

Charting the cultural future of markets

This paper presents a framework for charting the cultural future of markets, from the standpoint of developing culturally insured marketing strategy for a firm. It is drawn from our experience of having to forecast the cultural future of the Indian...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Monty Alexander, Rama Bijapurkar, Virginia Valentine

September 1, 1994

Towards 2000

The aim of this paper is to define the directions that should be pursued by retail panel research in the next 6 years. A mini-survey was conducted among the major responsible persons in market research at an international level in the clients'...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Elisabetta Osta

June 15, 1994

Cinderella finds her glass slipper

Outside the USA, market research industries throughout the world, including Europe, are characterised by institutes with vertically integrated structures: that is. Data Resources, (data collection; data processing; typing, graphics, printing), is...

Catalogue: ESOMAR Congress 1989

Authors: David Cahn, Peter Kochenthal

September 1, 1989

Is marketing keeping one step ahead of the changing consumer?

Today, there is a parallel demographic change occurring in Canada and the United States which, for many decades to come, will have major implications for the marketing of consumer products in these two countries. The age structures of the Canadian...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Thomas E. Muller

June 15, 1989

Multi-national, global, international or what?

Looking into the future, it is tempting to believe that markets, increasingly, will become 'globalised' and it is even more tempting to believe that therefore there is hope for standardised products in international markets. These temptations, I...

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Martin van Mesdag

June 15, 1988