Developing integrated forecasts in an increasingly complex, global pharmaceutical market

Abstract:

As decision-making for prescription pharmaceuticals becomes increasingly pluralistic, forecasting the market share of a new product or line extension is more difficult than ever, especially in global, international applications. This paper presents a model that parameterizes the decision-making process for each element in the process and then integrates them into a comprehensive market forecasting system.

William F. Mckenna

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Girish Patwardhan

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Juliet J. Goodfriend

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