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Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters
Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters (French). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters-french-