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Webinars

Transforming Trend Reporting and Foresight into Science

Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.This helped Mondelez to make...

Catalogue: Webinars 2021
Authors: Mario Coletti, Serhiy Kalinovsky
Companies: iCoolhunt ? Nextatlas, Mondelez International
October 13, 2021
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Citation

Coletti and Kalinovsky (2021a, October 13). Transforming Trend Reporting and Foresight into Science. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/transforming-trend-reporting-and-foresight-into-science


Videos

New approaches to the future of marketing and data post COVID-19

Why we have entered a New Strange and not New Normal and how to thrive in this New World.

Catalogue: Insights Festival 2020
Author: Rishad Tobaccowala
September 16, 2020
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Citation

Tobaccowala, R. (2020a, September 16). New approaches to the future of marketing and data post COVID-19. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/new-approaches-to-the-future-of-marketing-and-data-post-covid-19


Research papers

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW
Authors: Seth Duncan, Kelley Sternhagen
September 22, 2016
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Citation

Duncan and Sternhagen (2016a, September 22). Generational effects in market research effectiveness. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/generational-effects-in-market-research-effectiveness-8873


Videos

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW
Authors: Seth Duncan, Kelley Sternhagen
June 15, 2016
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Citation

Duncan and Sternhagen (2016a, June 15). Generational effects in market research effectiveness. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/generational-effects-in-market-research-effectiveness


Research papers

20:20:20- 20 predictions for 2020

20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. There’s something for everyone in this piece as the 20 predictions are applicable to a range...

Catalogue: Congress 2015: Revelations
Author: Ernest Collings
Company: MESH Experience
October 1, 2015
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Citation

Collings, E. (2015a, October 01). 20:20:20- 20 predictions for 2020. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/20-20-20--20-predictions-for-2020


Videos

20:20:20- 20 predictions for 2020

20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. There’s something for everyone in this piece as the 20 predictions are applicable to a range...

Catalogue: Congress 2015: Revelations
Author: Ernest Collings
Company: MESH Experience
June 15, 2015
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Citation

Collings, E. (2015a, June 15). 20:20:20- 20 predictions for 2020. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/20-20-20--20-predictions-for-2020-8387


Magazines

Research World (March-April 2013)

Asia Pacific in the next decade - The region stands at an interesting crossroads in 2013. What will the next 10 years look like?

Catalogue: Research World 2013
Author: ESOMAR B.V.
April 15, 2013
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Citation

B.V., E. (2013a, April 15). Research World (March-April 2013). ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/research-world-march-april-2013-