Abstract:

Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.
This helped Mondelez to make accurate predictions about future consumer behaviours and preferences.
This session, tailored for heads of insights, strategists, heads of marketing and innovation, will unfold the journey that Nextatlas and Mondelez teams did to make an already successful and unique platform such as Nextatlas even more relevant and essential for its business clients.
In the session you will be able to:

• Understand how can your business benefit from foresight as science
• What are the key metrics essential to make precise predictions
• What makes Nextatlas technology unique and relevant for brands
• How Nextatlas data can be integrated into your digital infrastructure and accessible to your organisations.

During the sessions, there will be plenty of time for questions and to see examples of how Nextatlas technology has been applied in different industries.