Abstract:
Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.
This helped Mondelez to make accurate predictions about future consumer behaviours and preferences.
This session, tailored for heads of insights, strategists, heads of marketing and innovation, will unfold the journey that Nextatlas and Mondelez teams did to make an already successful and unique platform such as Nextatlas even more relevant and essential for its business clients.
In the session you will be able to:
- Understand how can your business benefit from foresight as science
- What are the key metrics essential to make precise predictions
- What makes Nextatlas technology unique and relevant for brands
- How Nextatlas data can be integrated into your digital infrastructure and accessible to your organisations.
During the sessions, there will be plenty of time for questions and to see examples of how Nextatlas technology has been applied in different industries.
This could also be of interest:
Webinars
Foresight and Macro-Trends
Catalogue: Webinars 2022
Authors: Stephen Kraus, Jessica Southard
Companies: MRII, Mars Wrigley
September 30, 2022
Research Papers
Foresight and innovation
Catalogue: Congress 2006: Foresight
Authors: Katja Henke, Markus Buchwald, Thomas Perry, Oliver Tabino
Companies: Deutsche Telekom, SINUS Markt- und Sozialforschung GmbH
September 17, 2006
Research Papers
Transforming Lives, Transforming Times
Catalogue: Trust and Transformation
Authors: Gerardo González, Alejandra Medina
Companies: Netquest, PSYMA GROUP AG
July 30, 2021
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