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Research papers

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby
Companies: British Broadcasting Corporation (BBC), Kantar
September 23, 2022
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Citation

Cowan, Puleston, Taylor and Soulsby (2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/thinking-outside-the-blocks


Case studies

Connecting with consumers: A new way of plugging in

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The author presents an original case study to illustrate the potential benefit of improved research design trough empathy and design thinking, The case study shows that, between...

Catalogue: Congress 2016: #WOW
Author: Nikki Lavoie
September 22, 2016
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Citation

Lavoie, N. (2016a, September 22). Connecting with consumers: A new way of plugging in. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/connecting-with-consumers-a-new-way-of-plugging-in-10771


Research papers

Taking games seriously

The use of games as a part of the qualitative toolkit, contrasting their use in market research with user experience, service design and design thinking, is addressed in this paper. The relevance of games and potential in Asia-Pacific is showcased...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
May 19, 2016
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Citation

Ryan, Pai and Cravenetya (2016a, May 19). Taking games seriously. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/taking-games-seriously