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Steinberg, N. (1969a, June 15). A marketing approach of a merger. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-marketing-approach-of-a-merger
Steinberg, N. (1969a, June 15). A marketing approach of a merger (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-marketing-approach-of-a-merger-french-