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Research papers

We have wired the world, but unplugged our brains

This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: David Smith, Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 2000
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Citation

Smith, Dexter and Fletcher (2000a, September 01). We have wired the world, but unplugged our brains. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/we-have-wired-the-world-but-unplugged-our-brains