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We have wired the world, but unplugged our brains

Date of publication: September 1, 2000

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Company:

Authors: David Smith, Andy Dexter, Jonathan Fletcher

Abstract:

This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this will give market research more external credibility and will also provide a focal point for fresh thinking about how to recruit and train the next generation of knowledge workers, including market researchers.

David Smith

Author

This is a long description of some author details.

Andy Dexter

Author

This is a long description of some author details.

Jonathan Fletcher

Author

This is a long description of some author details.

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Smith, Dexter and Fletcher (2000a, September 01). We have wired the world, but unplugged our brains. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/why-we-have-to-change-the-language-of-market-research-