We have wired the world, but unplugged our brains

Date of publication: September 1, 2000

Abstract:

This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this will give market research more external credibility and will also provide a focal point for fresh thinking about how to recruit and train the next generation of knowledge workers, including market researchers.

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