Resources Library by ANA

Research World (October 2014)

In this issue we look at innovation to improve quality in mobile research.

Catalogue: Research World 2014

Author: ESOMAR B.V.

October 15, 2014

Research World (September 2012)

In this issue we look at celebrating change, examining what's new, what's different and what's hot now and in the future.

Catalogue: Research World 2012

Author: ESOMAR B.V.

September 15, 2012

New market research

New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Lee Ryan, Jennifer Picard, Tom Ewing

Company: KANTAR TNS Malaysia

September 15, 2010

Research World (October 2009)

For the traditional researcher, this issue of Research World may turn out to be the most heretical yet. Our contributors this month suggest that not only is our concept of research being challenged, but that it may also be a very good thing....

Catalogue: Research World 2009

Author: ESOMAR B.V.

October 1, 2009

Research World (October 2006)

In this issue of Research World, we provide an update of some of the more noteworthy developments. Whether, with the introduction of “new tools” for qualitative research, the scope of research is being further stretched or possibly...

Catalogue: Research World 2006

Author: ESOMAR B.V.

October 1, 2006

How has the Internet changed research?

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the Internet was just another data collection medium and that it was not going to change research, it was simply improving things...

Catalogue: Congress 2006: Foresight

Author: Ray Poynter

September 17, 2006

How to tell snake oil from white elephants from real innovation in market research

This paper reviews the history of innovation and mistakes in order to use the power of hindsight to improve foresight, in particular to improve the chances of spotting whether a new idea is powerful piece of innovation or an expensive folly.

Catalogue: Innovate 2006

Author: Ray Poynter

May 10, 2006

The future is already with us

This paper adopts its title from William Gibson's quote and provides an analysis of what lies just beyond the horizon. The presentation shifts the focus away from the tactical issues (for example, how best to integrate the Internet today) towards the...

Catalogue: ESOMAR Net Effects 5 2002

Author: Ray Poynter

Company: The Future Place

February 3, 2002