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Marton, L. (1975a, August 01). Changing the brand image. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/changing-the-brand-image
Joyce, T. (1967a, August 01). The new housewife. ANA - ESOMAR. Retrieved June 16, 2024, from
https://ana.esomar.org/documents/the-new-housewife