Resources Library by ANA

A fresh round of drinks

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This paper demonstrates the merits of using the natural human powers of...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Jonathan Gable, Yvan Goupil

March 26, 2012

Welcome to the house of research

Dear research buyers: How much time do you spend on each project to write the brief, read proposals, pick a supplier and get them up to speed on your business issues? Don't know or don't even want to think about it? In the Weihenstephan Research...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Thomas Methner

Company: ISM GLOBAL DYNAMICS GmbH

September 15, 2010

Shoppers of Asia

Asia today has a population of more than 4 billion people, a market size which very few marketers can afford to ignore. As the region grows and the markets mature further, understanding and accommodating the various tastes, culture and the vast...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Himanshu Vashisthaz, Aruni Ghosh, Korakoj Nirutnapaphan

Company: Nielsen

April 20, 2010

Against all odds!

The challenge of establishing a leading brand in terms of market share and pharmacist recommendation in the OTC segment of pain relievers proves to be the ultimate task for marketing and market research: the coping strategies of sufferers seemed too...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Authors: Dirk Frank, Marcus Neureiter

Company: GSK

March 3, 2010

Scalpel or hand grenade?

The market research industry spends a great deal of time and effort to understand how their clients' consumers make decisions what needs their clients' products satisfy, what choices consumers make versus their clients' competitors, how communication...

Catalogue: Congress 2007: Excellence

Authors: Subhransu Rout, Sangeeta Gupta

September 19, 2007

Connecting with consumers

The dreaded 'f' word (fragmentation) and pressures on budgets are the only two irrefutable facts in today's uncertain world of marketing. This isn't news but there is a greater need than ever to clearly establish priorities of marketing investment....

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Neerja Wable, Shivkumar Moulee

Company: KANTAR TNS Malaysia

June 4, 2006

Optimising advertising expenditures

Automotive manufacturers are fighting to maximise their advertising efficiency in the context of an increasingly competitive market and significant pressure on market research budgets. As a result, six major European automotive manufacturers have...

Catalogue: Automotive 2006

Authors: Edgard Tagnon, Guillaume Saint, Thomas Merchant

Company: KANTAR TNS Malaysia

February 27, 2006

Retailer brands

This study investigates from four angles why retail brands are growing. Employing panel and adhoc information collected on some 2,000 categories in 33 countries, the authors uncover reasons for different private label success rates between countries,...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Richard Herbert, Oliver Koll

April 19, 2005

Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

In today's business environment in Japan, manufacturers and retailers struggling against excessive price competition find themselves mired in profoundly strained relationships.This paper will bring into relief the peculiarity and uniqueness of the...

Catalogue: Asia Pacific 2005

Author: Takashi Kondo

Company: INTAGE HOLDINGS Inc.

March 13, 2005