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Research papers

Go deeper. Get closer. Be braver.

We live in a world of constant change. Research has often struggled to embrace change and is under increasing threat from new forms of competition. Rapid innovation is the cure, but it is difficult. This presentation suggests that the difficulty is...

Catalogue: Innovate 2010: Innovation Detonation
Author: Richard Owen
Company: Hall & Partners
November 16, 2010
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Citation

Owen, R. (2010a, November 16). Go deeper. Get closer. Be braver.. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/go-deeper-get-closer-be-braver-


Research papers

Riding the value shift in market research

What is the biggest threat to the future of market research? This paper argues that deep, permanent changes in the competitive dynamics of market research are behind its growing commoditization and that of other trends like 'DIY' research. The...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: David G. Bakken
September 15, 2010
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Citation

Bakken, D. G. (2010a, September 15). Riding the value shift in market research. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/riding-the-value-shift-in-market-research