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Research papers

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/from-hype-to-reality


Research papers

New market research

New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lee Ryan, Jennifer Picard, Tom Ewing
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Ryan, Picard and Ewing (2010a, September 15). New market research. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/new-market-research


Research papers

How to tell snake oil from white elephants from real innovation in market research

This paper reviews the history of innovation and mistakes in order to use the power of hindsight to improve foresight, in particular to improve the chances of spotting whether a new idea is powerful piece of innovation or an expensive folly.

Catalogue: Innovate 2006
Author: Ray Poynter
May 10, 2006
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Citation

Poynter, R. (2006a, May 10). How to tell snake oil from white elephants from real innovation in market research. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/how-to-tell-snake-oil-from-white-elephants-from-real-innovation-in-market-research


Research papers

Brand choice modelling

The inspiration for this monograph is the belief that consumer choice modelling is the core discipline of consumer marketing research. The simple need of our industry is to be able to predict and to explain the choices that consumers make. The focus...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Ian D. Greig
June 15, 1998
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Citation

Greig, I. D. (1998a, June 15). Brand choice modelling. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/brand-choice-modelling