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Bender, U. (1972a, June 15). Consumer goods market research and marketing policy. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/consumer-goods-market-research-and-marketing-policy
Ward, P. (1965a, June 15). Product planning and emerging market needs. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/product-planning-and-emerging-market-needs
Böhne, F. R. (1964a, June 15). Analysis and evaluation of channels of distribution in consumer goods industries. ANA - ESOMAR. Retrieved September 26, 2024, from
van Rees, J. (1958a, June 15). Marketing research policy and programme . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/marketing-research-policy-and-programme-