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Research papers

Distribution of a British national daily newspaper

We are accustomed to think of a newspaper as a medium of advertising. We sometimes forget that a daily newspaper is a commodity in itself and as one of the most perishable of consumer goods it presents some very special problems. It is manufactured...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: J. A. Farmer, N. L. Webb
November 1, 1969
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Citation

Farmer and Webb (1969a, November 01). Distribution of a British national daily newspaper. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/distribution-of-a-british-national-daily-newspaper


Research papers

Experiments in merging surveys (French)

When the results of two surveys based on various samples are to be used simultaneously, a merged file will be generated by grouping individuals from both origins, according to certain criteria. If the explained variables (behavioural), special to...

Catalogue: ESOMAR Congress 1968
Author: Jean-François Boss
June 15, 1968
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Citation

Boss, J. (1968a, June 15). Experiments in merging surveys (French). ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/experiments-in-merging-surveys-french-


Research papers

Experiments in merging surveys

When the results of two surveys based on various samples are to be used simultaneously, a merged file will be generated by grouping individuals from both origins, according to certain criteria. If the explained variables (behavioural), special to...

Catalogue: ESOMAR Congress 1968
Author: Jean-François Boss
June 15, 1968
×

Citation

Boss, J. (1968a, June 15). Experiments in merging surveys. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/experiments-in-merging-surveys


Research papers

The duplication of television viewing between and within channels

In the United Kingdom some 85% of homes have a television set capable of receiving at least two different channels. The results to be described in this paper concern the use these viewers make of the choice available to them. There has been much...

Catalogue: ESOMAR Congress 1968
Author: Gerald J. Goodhardt
June 15, 1968
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Citation

Goodhardt, G. J. (1968a, June 15). The duplication of television viewing between and within channels. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-duplication-of-television-viewing-between-and-within-channels


Research papers

An analysis of the propagation of norms in illustrated periodicals

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Herbert Steiner, Maria Rita Girardi
August 1, 1967
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Citation

Steiner and Girardi (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals


Research papers

How to determine the optimum screening frequency of a movie commercial

The ensuing report deals with the film as an advertising media (movie commercial). It describes a basic experiment thanks to which it was possible, using only a minimum of data, to define and elucidate the phenomenon involved in a movie commercial 's...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: A. Morgensztern
August 1, 1967
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Citation

Morgensztern, A. (1967a, August 01). How to determine the optimum screening frequency of a movie commercial. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/how-to-determine-the-optimum-screening-frequency-of-a-movie-commercial


Research papers

An analysis of the propagation of norms in illustrated periodicals (German)

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Maria Rita Girardi, L. K. Neffe, Herbert Steiner
August 1, 1967
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Citation

Girardi, Neffe and Steiner (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals (German). ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals-german-


Research papers

The contribution of the pragmatist in the changing media research world

This paper describes the pragmatic function of Media Management in linking the theory and the practice. It discusses the type of decisions Management has to take and whether research is offering the right sort of help. It is particularly concerned...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Robert W. Jones, Peter I. Jones
August 1, 1967
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Citation

Jones and Jones (1967a, August 01). The contribution of the pragmatist in the changing media research world. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/the-contribution-of-the-pragmatist-in-the-changing-media-research-world


Research papers

An experiment of copy-testing for posters

Research in the area of postering seems to have been somewhat neglected, although this medium is of unquestionable importance. Its very special characteristics, in fact, format as well as placement, content, and method of acting have always made...

Catalogue: ESOMAR Congress 1966
Author: Nicolas Lebeuf
September 1, 1966
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Citation

Lebeuf, N. (1966a, September 01). An experiment of copy-testing for posters. ANA - ESOMAR. Retrieved June 09, 2024, from


https://ana.esomar.org/documents/an-experiment-of-copy-testing-for-posters