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Venard, B. (1992a, June 15). Optimization of distribution channels. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/optimization-of-distribution-channels
Assael and Marvin Jr. (1975a, August 01). Segmenting by consumer responses to a change in a marketing stimulus. ANA - ESOMAR. Retrieved June 15, 2024, from
Cooper, P. (1968a, June 15). Decline in the status of household decision-making. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/decline-in-the-status-of-household-decision-making