Resources Library by ANA

Europe 1990

In 1969 Reader's Digest conducted a study of the economic and social life of sixteen countries across Europe. The results were published in 1970 under the title of "A Survey of Europe Today". With the advent of the Single European market, the company...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Edward W. Whitley, Malcom R. Mather, Wendy L. Bunning

June 15, 1991

Pan-European opportunities in the grey market

This paper aims to demonstrate that opportunities exist on a pan-European basis for certain market sectors to increase business through targeting the over 50s. Three sectors have been chosen, crossing a span of industry and market types. Research...

Catalogue: Seminar 1991: The Over 50's In The 90's

Authors: Barbara Martin, Graham Staplehurst

June 15, 1991

Searching for common ground in the New Europe

The New Europe represents a unique challenge to companies and the research industry alike. Its structures and market dynamics are not yet firmly established. There are no valid "maps" or orientation systems which would be needed for reliable...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Udo Reuter

Company: IMW-KOELN GmbH & Co. KG

June 15, 1991

Constant questions or constant meanings? Assessing intercultural motivations in alcoholic drinks

This paper is in three parts. The first part examines the problem of establishing a common basis of comparison between consumer attitudes and behaviour in different cultures. It discusses the various forces which contribute to cultural differences in...

Catalogue: Conference 1991: International Marketing Research

Author: Jim Williams

June 15, 1991

Screening successful new products around the world

This paper presents the results of what we believe is the first such experiment to be publicly reported: simultaneously testing five actual new product concepts in four countries around the world. What makes this experiment unique is that since the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Steven Jagger, Robert J. Wilk, Jeffrey L. Pope, Pablo Jose Rivera

September 1, 1990

A common language for assessing customer service in Europe

This paper is based on a case history of a customer service survey conducted for 3M Europe. 3M needed information to develop customer service strategies and tactics that could be applied right across Europe and across all markets. The survey was...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Joe Seydel, Roy Haworth

September 1, 1990

New forms of work

The creation of a unified internal market in Europe after 1992 will entail an increased demand for international social research by public clients. Cross-nationally comparable studies shall provide information which is necessary to prepare and...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Harald Bielenski, Eberhard Kohler

September 1, 1990

Maybe Europeans do exist?

The paper based on the premise that there is a growing interest in international qualitative approaches, examines the potential values and dangers in the conduct of pan-European qualitative research. A study conducted by the IRIS (International...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Lucienne Hellebosch, Caroline Lioret

September 1, 1990

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This is a brief case history about the role of multi-country qualitative research in helping to develop a global campaign for a ski manufacturer. The company is Salomon, a well-established French manufacturer of ski boots, bindings and other ski...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Christine Orliac, Mary Goodyear

September 1, 1990