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Videos

Art + Science

The path to better consumer engagement for growth is paved with leading and bleeding edge combinations of art and science: from metrics to meaning to action. Marketers today are focused on the rapid changes in consumer behaviour, especially those...

Catalogue: Congress 2014: What Inspires?
Author: Gayle Fuguitt
June 15, 2014
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Citation

Fuguitt , G. (2014a, June 15). Art + Science . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/art-science-


Videos

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big
Authors: Caroline Ji, Ruihong Tang
June 15, 2013
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Citation

Ji and Tang (2013a, June 15). Standardising touchpoint analysis. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/standardising-touchpoint-analysis