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Videos

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary
Author: Jocelyn Simon
Company: System1 Research Ltd
October 26, 2017
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Citation

Simon, J. (2017a, October 26). Feel more, click more. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/feel-more-click-more-9102


Research papers

How to be successful in co-creation research?

Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment. Users are not only asked about their opinions, wishes and needs but are also...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Volker Bilgram, Johann Füller, Birgit Rieder
October 29, 2009
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Citation

Bilgram, Füller and Rieder (2009a, October 29). How to be successful in co-creation research?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/how-to-be-successful-in-co-creation-research-