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Research reports

Project Venus

Previous research on the Venus project discloseddisadvantages of the sachet method of packaging andpresenting the product. Research has emphasized theimportance of family usage, and in this context, therehas been consumer criticism of the sachet. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Project Venus. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/project-venus


Research reports

Research report on 'Cornish Custard'

Marketing have developed a new product called CornishCustard which has been produced in two shapes- roundand rectangular. The product is a combination ofwafer biscuit, jam, cream and chocolate.The objectives of the research reported here were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Research report on 'Cornish Custard'. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/research-report-on-cornish-custard-


Research reports

Qualitative research on new Golden Churn packaging

The general objectives of this research were to evaluate'housewives' responses to new packaging for Golden Churn. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1972
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Citation

, C. (1972a, December 11). Qualitative research on new Golden Churn packaging. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-golden-churn-packaging


Research reports

Interim report on qualitative research on sea-salt

Consideration is being given to the marketing ofsea-salt (imported from France) under the Cerebosname. This would necessarily be a premium-pricedproduct.Research was requireda to examine the general attitudes towardssalt as it is known and used with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Interim report on qualitative research on sea-salt. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/interim-report-on-qualitative-research-on-sea-salt


Research reports

Report on qualitative research on concepts for a fruit dessert

Libby McNeill and Libby Ltd have produced a new-fruit jelly type dessert. This has been referredto a saucy Fruits although the name is notconsidered suitable as a brand name. The objectives of the research were: 1. To assess consumer reaction to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1972
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Citation

, C. (1972a, October 23). Report on qualitative research on concepts for a fruit dessert. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-concepts-for-a-fruit-dessert


Research reports

Qualitative research on Be-Ro/McDouglas development

Ranks, Hovis McDougall are considering a 'one-grand'strategy for flour, in which 'McD' and 'Be-Ro ' could becombined under the 'McD' name. The advantages of thisstrategy are that it would strengthen McDougall's tradingposition. The broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on Be-Ro/McDouglas development. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-be-ro-mcdouglas-development


Research reports

Qualitative research report on a new Walnut Whip multipack

Walnut Whip is available at present in individualcellophane packs or a covered box containing 3individually wrapped items. A new Correzze pack hasbeen designed. Two versions of this pack are available, one with ared and one with a white...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
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Citation

, C. (1972a, August 03). Qualitative research report on a new Walnut Whip multipack. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-a-new-walnut-whip-multipack


Research reports

Qualitative research on Project 026

Project 026 is the generic title covering the developmentof a gold pack Benson & Hedges brand. This research was designed to examine threeoptions (products, packs, concept boards) for the developmentof 026 as a Sovereign extension. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1972
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Citation

, C. (1972a, July 31). Qualitative research on Project 026. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-026


Research reports

Qualitative research on new packs for Manikin and for Manikin Mild

The research objectives were: 1. To examine attitudes towards Manikin and thecurrent Manikin pack;2. To obtain responses to a number of variants of the Manikin pack;3. To explore reactions to the concept and thesmoking qualities of a long slim...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on new packs for Manikin and for Manikin Mild. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-packs-for-manikin-and-for-manikin-mild