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Research papers

People interest as a basic criterion in market segmentation and the integration of research

In a large Swedish study (some 20.000 interviews on nation-wide probability basis) it has been shown that the entire process is structured by people 'a interest for the subject area. Such an interest is thus the most appropriate basis as well for the...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Jarko Cerha
June 15, 1969
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Citation

Cerha, J. (1969a, June 15). People interest as a basic criterion in market segmentation and the integration of research. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/people-interest-as-a-basic-criterion-in-market-segmentation-and-the-integration-of-research