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Research papers

Data analytics & machine learning improving quality of life

The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Marìa Asunción Fragni, Juan Pedro Lipari, Antonela Vistalli, Ezequiel Espio
March 15, 2018
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Citation

Fragni, Lipari, Vistalli and Espio (2018a, March 15). Data analytics & machine learning improving quality of life. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/data-analytics-machine-learning-improving-quality-of-life


Research papers

Moving power, not stopping power

This paper describes how the research industry can use Virtual Reality (VR) simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone the...

Catalogue: Congress 2017: Visionary
Authors: Orlando Wood, Alex Hunt, Tom Ewing
Company: System1 Research Ltd
September 4, 2017
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Citation

Wood, Hunt and Ewing (2017a, September 04). Moving power, not stopping power. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/moving-power-not-stopping-power


Magazines

Revue Française du Marketing 1998 (N. 168/169)

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}C'est la première fois que la Revue française du Marketingconsacre un numéro...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 1998
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Citation

, A. (1998a, March 01). Revue Française du Marketing 1998 (N. 168/169). ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1998-n-168-169-