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Magazines

Revue Française du Marketing 1998 (N. 168/169)

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}C'est la première fois que la Revue française du Marketingconsacre un numéro...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 1998
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Citation

, A. (1998a, March 01). Revue Française du Marketing 1998 (N. 168/169). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1998-n-168-169-


Research papers

Conversations about advertisements

The paper covers an experimental study that looks at an alternative methodology for pre-testing television commercials. Current methodologies appear to prejudice the utility of Ad response data by imposing an environment on respondents that may do...

Catalogue: ESOMAR Congress 1988
Author: Colin Bowring
September 1, 1988
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Citation

Bowring, C. (1988a, September 01). Conversations about advertisements. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/conversations-about-advertisements


Research papers

Estimating new product price elasticity before launching

In this paper, the authors describe a method that has been tested for many years. It offers a means for testing and evaluating the sales effect of price decisions based on consumer survey data at various price levels before the product's new price...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Peter Sampson, Lynn Y.S. Lin
Company: Burke, Inc.
October 26, 1987
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Citation

Sampson and Lin (1987a, October 26). Estimating new product price elasticity before launching . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/estimating-new-product-price-elasticity-before-launching-


Research reports

B.P. Pink Paraffin advertising pre-test research

B.P. has produced a new Pink Paraffin advertising campaignwhich will run on television, on posters, and in the tradepress. Previous research has shown that consumers areprimarily motivated in their choice of 'purchasing point'by the physical...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). B.P. Pink Paraffin advertising pre-test research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/b-p-pink-paraffin-advertising-pre-test-research


Research papers

A reassessment of the role of the pre-test in advertising research

What I would like to do is to suggest that ad pre-testing (or "copy-testing") techniques can be simplified considerably and their efficiency greatly improved by a reassessment of the role which the pre-test should play in improving the effectiveness...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Peter A. Rusby
June 1, 1966
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Citation

Rusby, P. A. (1966a, June 01). A reassessment of the role of the pre-test in advertising research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-reassessment-of-the-role-of-the-pre-test-in-advertising-research


Research papers

What is the market researcher doing in an advertising agency?

The contribution that market research can make to advertising it is, of course, important to test finished advertisements, both before and after publication. However, this is not the main contribution that market research can make to advertising. The...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Paul Howard Berent
June 15, 1965
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Citation

Berent, P. H. (1965a, June 15). What is the market researcher doing in an advertising agency?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/what-is-the-market-researcher-doing-in-an-advertising-agency-