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Research papers

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
Company: SKIM
April 24, 2023
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Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america


Research papers

Generational effects in market research effectiveness

There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that Millennials can best be understood and measured by their...

Catalogue: Congress 2016: #WOW
Authors: Seth Duncan, Kelley Sternhagen
September 22, 2016
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Citation

Duncan and Sternhagen (2016a, September 22). Generational effects in market research effectiveness. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/generational-effects-in-market-research-effectiveness-8873