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Research reports

CRAM qualitative monthly prospect

Prospect was designed to provide a continuous assessmentof how housewives are talking, thinking and feeling aboutthe marketing and advertising environment. The data onwhich it is based is qualitative (group discussions).Twelve groups are conducted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). CRAM qualitative monthly prospect . ANA - ESOMAR. Retrieved June 16, 2024, from


https://ana.esomar.org/documents/cram-qualitative-monthly-prospect-