Resources Library by ANA

Why has branding failed in the U.K. insurance industry?

This paper argues that, in spite of consistent levels of promotional support for UK insurance companies since they first began advertising on television in the mid-1970s, no strong insurance company brands have yet been established in the UK in 20...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Robert Watters, Douglas Wright

June 15, 1994

Systems determine markets

The main arguments of this paper are threefold:- 1. Firstly, that although the concept of ‘global’ marketing of pharmaceutical products has many attractions, its application should be examined with extreme caution. In particular, that the...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Howard Biggs

June 2, 1994

The role culture has in international pharmaceutical strategy

The aim of this paper is to outline some of the cultural issues which we as researchers need to take into consideration with regard to international pharmaceutical marketing research projects. The wealth of data available in the pharmaceutical arena...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Janet Henson, Bernadette Rogers

June 1, 1994

Measuring the television habits of ethnic minorities

Canada is a country of immigrants, and official government policy encourages bilingualism (English and French) and multiculturalism. Television services are provided in French and English across the country; cable and traditional over-the-air...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Owen Charlebois, Jim Matsui, Ken Purdye

May 1, 1994

Compilation data of television audiences by radio frequency connected to data net X.25

The collection of information is a fundamental part of any research project, and a correct decision in this respect will reflect in a very important way on its success. When implementing the People Meter system to measure the TV audience in Santiago,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Patricio Moyano

May 1, 1994

Peoplemeters

The intent of this paper is to merely provide the perspective of one individual in the advertising industry. One rationale regarding the benefits derived from peoplemeters and the highlighting of a critical dimension of information that has been...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Joseph C. Philport

May 1, 1994

Agencies' problems with advertisers in the Middle East

Agencies' Problems with Advertisers in the Middle East is the result of the application of BBDO's PDS  technology and is a sequel study to Advertisers' Problems with Agency Service in the Middle East, presented at the 1st ESOMAR/MERF/IAA...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Authors: Lance de Masi, Harout Krikorian

January 1, 1994

How to get quality qualitative research

This paper is an abridged and slightly updated version of a paper that I gave in Rome in 1993. It is a critical account of our experience of qualitative research in the developing countries of the world, especially in the Middle East, which has led...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Tom O'Dwyer

Company: Unilever

January 1, 1994

How bizarre is the bazaar in Iran?

The paper is divided into three parts. The first part presents an overall picture of an average urban family expenditure in Iran. In this part changes in family consumption level over the last two decades is discussed, while focusing on the present...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Mansoor Ehsan

January 1, 1994