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Tacke, W. (1982a, June 15). Using long-term studies in marketing planning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/using-long-term-studies-in-marketing-planning
Hayhurst and Wills (1969a, June 15). Broadscale projection methods from test marketing data. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/broadscale-projection-methods-from-test-marketing-data